What We’re Loving Right Now: Beauty Heroes Subscription Review – Our New Favorite Gift Idea
If you’ve ever struggled to find the perfect birthday gift — something thoughtful, elevated, and actually useful — we’ve found it.
Finding the perfect birthday gift is hard.
Our group chats have seen it all — restaurant gift cards, Anthropologie splurges, even “night away” hotel stays. Thoughtful? Sure. But let’s be honest: most gifts feel either too safe or too generic.
Enter Beauty Heroes, the clean beauty subscription box that changes the game.
Founded by longtime spa director and healthy beauty expert Jeannie Jarnot, Beauty Heroes curates full-sized, luxury skincare from brands that meet the highest clean, sustainable, and ethical standards. Each month, you (or your lucky friend) receive one “Hero” product and a few sidekicks — always vetted, never filler.
You already know we love brands like OSEA (especially their Undaria Algae line), Marie Veronique (the Hypotonic and gentle retinol are staples here), and Laurel (whose whole-plant approach is pure alchemy). Beauty Heroes curates from this same world of trustworthy, female-founded, results-driven brands that treat skincare as both science and ritual.
Here’s why it stands out from every other beauty box:
Not a random sampler. Every product is full-size and expertly chosen.
Beyond clean. Their ingredient standards are unmatched, with a focus on Blue Beauty — brands that actually give back to the planet.
Always trustworthy. Safe, effective, and sustainably made.
And while we love it for ourselves, here’s why it’s officially our new favorite gift idea:
It’s perfect for the friend who never splurges on herself — the one who calls skincare “a luxury” but secretly wants to feel like a queen. She doesn’t have to decide what to buy (or talk herself out of it); luxury just shows up at her door, month after month.
And yes, it’s equally perfect for the skincare-obsessed friend — the one who’s always trying the next cult-favorite serum and makes you text, “Okay, what’s that glow?”
Either way, it’s the wow-factor gift: clean, luxurious, sustainable — and something they’ll actually use and love.
Scroll down for the full story — including what makes founder Jeannie’s approach so special, and why this subscription is what we’re loving right now.
The Full Story
Gift-giving season seems to come in waves. My birthday was just a few weeks ago, which always seems to kick off a chain of birthdays in my friend group. We’ve perfected the art of the group gift card — restaurant GCs for the foodie friend who just has to try all the new spots; Anthropologie for our boho friend who loves to dress up; a hotel stay for the mom in need of a night off and room service.
Those gifts are always thoughtful, but lately, they’ve started to feel predictable. Sometimes you want something with a little more magic — a surprise that keeps on giving.
That’s how Beauty Heroes entered the chat.
A Different Kind of Subscription
Beauty Heroes isn’t your average beauty box. This isn’t a random sampling of travel-sized products you’ll use once and forget about. Each delivery contains a full-sized “Hero” product, supported by a few smaller “sidekicks.” Everything is hand-selected and thoroughly vetted.
When I first discovered Beauty Heroes, I expected to find a few hits and misses — but honestly? I’ve loved every single item. Even the products I didn’t immediately add to my repurchase list were beautiful enough to pass along to a friend, and that felt like another gift in itself.
It’s clear that each product is chosen with care and deep expertise, which makes sense once you learn about the woman behind it all.
The Story Behind Beauty Heroes
Founder Jeannie Jarnot spent years as a spa director before launching Beauty Heroes. She saw firsthand how many products marketed as “natural” or “clean” were anything but. After uncovering the prevalence of toxic ingredients in the spa industry — and how they might have contributed to her own infertility — she made it her mission to make healthy beauty the rule, not the exception.
Jeannie personally works with brand founders to test and approve every product featured by Beauty Heroes. But her work goes beyond skincare. She’s also the force behind Blue Beauty, a movement highlighting companies that aren’t just reducing their environmental impact — they’re actually leaving the planet better than they found it.
Beauty Heroes partners with rePurpose Global, Provenance®, and Shopify Planet to champion transparency and sustainability. They’ve even developed their own lifestyle products, like reusable glass straws and eco-luxury utensil sets, to help make small shifts toward a cleaner world.
That’s the kind of depth that makes Beauty Heroes different — this isn’t just about what’s in the bottle. It’s about how those bottles are sourced, packaged, and brought to you with integrity.
Why Female-Founded Brands Matter
You’ve probably noticed that many of the brands we love — from OSEA to Marie Veronique to Laurel — are female-founded. And that’s not a coincidence.
There’s something remarkable about the way women build businesses in this space. They tend to blend sharp business instincts with deep empathy and values alignment. You can feel it in their storytelling, their sourcing, their packaging — every decision carries this quiet balance of purpose and practicality.
Supporting female-founded companies like these feels good not just economically, but emotionally. There’s a ripple effect that extends beyond the products themselves — they’re often employing other women, uplifting their communities, and modeling what it means to build something with integrity and care.
When you subscribe to Beauty Heroes, you’re not just receiving skincare. You’re investing in a network of women changing what beauty looks like — literally and figuratively.
The Ingredient Standard
If you’ve ever tried to decode an ingredient label, you know how overwhelming it can be. Beauty Heroes takes the guesswork out of it. Their ingredient standard goes beyond what’s banned on a typical “clean list.”
They exclude silicones, synthetic acrylates, and petroleum-derived ingredients — anything non-biodegradable that harms ecosystems. They verify every brand claim for accuracy (no green-washing here) and prioritize companies that practice ethical sourcing and social responsibility.
Their philosophy is simple: live lighter, love more.
That mission shows up in every product they share — from the softest oils to the richest balms. You can trust that each one aligns with their promise to care for both your skin and the planet.
What’s Inside
Over the years, we’ve discovered some of our all-time favorite products through Beauty Heroes. The first time we tried de Mamiel, we were blown away by the textures and scents — and Jane Scrivner’s facial oils are still in rotation on our shelves.
Each month feels like unwrapping a tiny ritual. The packaging is beautiful, the curation is thoughtful, and there’s a quiet thrill in not knowing what’s inside — only that it will be good.
Why It’s the Gift That Keeps Giving
Here’s where it gets really fun. When one of us gifts a Beauty Heroes subscription, it doesn’t end with the initial “happy birthday” moment. It turns into this sweet, ongoing group experience.
There’s always that follow-up text a few weeks later: “The new Beauty Heroes box just came — oh my gosh, the serum this month!” Suddenly the whole group is back in the chat, gushing over ingredients, debating textures, sharing first impressions. It’s like we get to celebrate her birthday all over again.
And even if something doesn’t work for the recipient’s skin type? It gets passed along — which somehow makes it feel like one of us gets a bonus birthday gift. We all end up a little more spoiled, a little more connected.
That’s the real magic of it. It’s not just skincare — it’s a shared ritual that keeps everyone in the loop and a reminder that our little community of women supports, swaps, and celebrates each other all year long.
Why We’re Loving It Right Now
We’ve tested a lot of clean beauty products over the years, and Beauty Heroes stands out for how effortlessly aligned it is with our own values:
Clean, ethical, and transparent ingredients
Sustainable packaging and low-waste practices
Female-founded brands
Products that deliver results and feel luxurious
It checks every box — literally.
And because it’s a subscription, it’s not just another gift that gets used once and forgotten. It becomes part of a monthly ritual — a small reminder to slow down, savor, and take care.
Final Thoughts
If you’re searching for something personal, sustainable, and quietly luxurious — the kind of gift that delights without trying too hard — Beauty Heroes might just be your answer.
We’re officially calling it: this is what we’re loving right now.
Affiliate Disclosure
As always, What We’re Loving Right Now only recommends products we genuinely use, adore, and would gift to our own best friends. Some of the links in this post are affiliate links, which means we may earn a small commission — the kind that helps us keep sharing the things we truly love (and never the ones we don’t).