What We’re Loving Right Now: Branch Basics (now at Target!)
What We’re Loving Right Now: Branch Basics (Now at Target!)
If you're anything like us, cleaning isn't exactly your idea of a good time—but we’ve found a way to make it a little more enjoyable. Cue the 90s hip hop, grab your favorite pair of cleaning gloves, and meet our not-so-secret weapon: Branch Basics. We've been longtime fans, but the real game-changer? Branch Basics is now available at Target!
Why We Love Branch Basics
We’re all about non-toxic living, and Branch Basics checks every box. This female-founded company (shoutout to the incredible mother-daughter-best friend trio behind it) created these plant-based, non-toxic cleaning products out of a personal need—and the results speak for themselves.
Here’s why we’re obsessed:
Truly Non-Toxic Cleaning Products: No VOCs. No carcinogens. No hormone disruptors. Just safe, effective ingredients you can trust around your kids, pets, and even your food prep areas.
Multi-Purpose Power: With just one concentrate and their Oxygen Boost powder, we clean everything—kitchens, bathrooms, laundry, even stained clothes.
Simplified Cleaning Routine: Fewer products = less clutter. One bottle does it all, and we love their refillable glass bottles with simple, easy-to-follow dilution lines.
Gentle on You, Tough on Grime: No harsh smells, no skin irritation, no burning nostrils. Just clean surfaces and peace of mind.
Educational Support: Their FREE “Toss the Toxins” course helps you reduce harmful exposures across your home and life. Bonus points for the emotional wellness element!
Real Women. Real Healing. Real Results.
Branch Basics isn't just another green cleaning brand. Their story is one of resilience and healing. Marilee’s personal journey—from reversing her own kidney disease to helping her son recover from severe chemical exposure—is the heart and soul of the brand. You can read (or listen to) her full story here on their blog.
Their origin story is exactly why we keep coming back—and why we tell everyone we know to jump on the Branch Basics train. When you buy from them, you're not just supporting clean products. You’re supporting a movement.
Branch Basics at Target = A Total Win
We were thrilled to see Branch Basics hit the shelves at Target. They’ve launched a convenient smaller-sized concentrate, plastic spray bottles, and even a stain remover (one of our favorite ways to use the all-purpose spray—now with a formula just for stains!).
Pro tip: Their travel kit is a must-have. We use the foaming hand wash on-the-go (say goodbye to that sketchy pink soap in public restrooms) and always pack the concentrate for laundry when staying in Airbnbs.
Even though Target's version is super handy, we still love ordering the larger bottles and refills online to keep our cabinets stocked and clutter-free.
PSA: Local Target stores have already sold out of a few items (we’re looking at you, stain remover!), so get them while you can—and maybe let Target know we need the full product line in stores!
In Summary
Branch Basics is more than just a cleaning brand—it’s a lifestyle upgrade. Safe, effective, minimalist, and now more accessible than ever. If you're ready to ditch the toxins, simplify your routine, and actually enjoy cleaning (ok, at least a little), this is your sign.
Add to cart. Turn up the tunes. Clean without compromise.